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Confidential Creative Portfolio — Access by Invitation Only

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CONFIDENTIAL CREATIVE PORTFOLIO — ACCESS BY INVITATION ONLY

This portfolio contains proprietary advertising campaigns, creative concepts, strategic frameworks, copy, art direction, and visual executions developed by Dusan Rula and Fashion Labs, LLC (Brooklyn, New York, USA). Access is granted solely to prospective clients, employers, and verified industry professionals for the limited purpose of evaluating creative capabilities for potential engagement.

1. Strictly Confidential — No Disclosure

All materials herein are strictly confidential and constitute proprietary trade information. You agree not to disclose, share, reproduce, summarize, describe, or reference — in whole or in part — any campaign, concept, headline, visual approach, strategic insight, or creative execution to:

• The brands, companies, or trademark holders featured in these campaigns;
• Their advertising agencies, marketing departments, or affiliated partners;
• Any third party who may use, adapt, or draw inspiration from these materials for commercial purposes.

This obligation survives termination of your access and any future business relationship.

2. Purpose of Access — Evaluation Only

Your access is limited to private review and evaluation for the sole purpose of determining whether to engage Dusan Rula / Fashion Labs, LLC for creative services. You may not:

• Copy, screenshot, screen-record, download, archive, or reproduce any material;
• Create derivative works, parodies, adaptations, or modified versions;
• Use any concept, headline, visual strategy, or creative approach for your own or any third party's commercial or non-commercial purposes;
• Input any material into AI systems, machine learning models, or generative platforms for analysis, training, or content generation.

3. Intellectual Property

All content is protected by United States and international copyright, trademark, and trade secret laws. All rights are reserved. © 2026 Dusan Rula / Fashion Labs, LLC. No license — express or implied — is granted by virtue of access. The ability to view this portfolio does not confer any usage, reproduction, or distribution rights.

4. Trademark Notice

All brand names, logos, and trademarks featured are the property of their respective owners and are displayed solely for portfolio demonstration. No endorsement, affiliation, or partnership is implied.

5. Session Identification

Your session is associated with a unique visitor identifier generated at access. This identifier is recorded with your agreement timestamp and may be referenced in any future engagement, licensing, or legal documentation between the parties.

6. Electronic Agreement

By clicking "Yes, I Agree," you execute this agreement electronically. Your electronic signature carries the same legal force as a handwritten signature under the E-SIGN Act and applicable state law. You acknowledge that you are entering into a binding contract.

7. Governing Law

This agreement is governed by the laws of the State of New York, USA. Any dispute arising hereunder shall be resolved exclusively in the courts of New York County, New York.

8. Severability & Entire Agreement

If any provision is found unenforceable, the remainder shall continue in full force. This agreement constitutes the entire understanding between you and Dusan Rula / Fashion Labs, LLC regarding portfolio access and supersedes all prior communications.

9. Contact

For licensing inquiries, reproduction requests, or creative services:
dusan.rula@gmail.com  •  +1 (646) 926-3695
Fashion Labs, LLC — Brooklyn, New York, USA

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Award-winning campaign for the English market.
We created a new media. Existing behaviors did the rest.
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JETBLUE AIRWAYS

The best onboard entertainment in class.
People actually watch the safety video now. CD: Jorge Murillo. Copy: Dusan Rula.
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There was no WiFi on airplanes. That's how long I've been in this game.
American did it first. We capitalized on it.
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[Ford × JWT Detroit] Launch Ford Flex.
Account Planning: Jerrod New, Dusan Rula. Creative Supervision: Jorge Murillo.
bandaid
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bandaidbox
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J&J wanted to sell more bandages.
It stirred emotions. Ask me in person.
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"Protect your score."
"People drink way more beer since we installed these." Ask me in person.
weightwatchers
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Weight Watchers, Mid-West housewives,
who jokingly believe only witchcraft can make them lose weight. Teaser. CD: Amy Heller.
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Weight Watchers — the follow-up.
The first and the last ads didn't run. But they get you to think. CD: Amy Heller.
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Small budget. Small market.
[Dogma Girls] Teaser and billboards
...deciding which is more tempting, ribs or firemen. You can fake serious, but you can't fake witty. CD: Carlos Vasquez.
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dogmafresh1
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People worry street food isn't fresh.
So we made it fresh enough to run away. All escape attempts were staged. CD: Carlos Vasquez.
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BBQ shows up. Conversation stops.
Napkins that talk, so you don't have to. Postable. TikTok-ready. CD: Carlos Vasquez.
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Nerd into a Baller.
Gen Z builds everything — so we made ordering the show. Dads +35 eat every letter.
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A Brooklyn deli king hides out in Miami.
Weekly manga poster. Scan the QR. Read his escape. Secret sauce code inside.
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They trust their phone.
So we put tasty BBQ on it. Want this for your brand? dusan.rula@gmail.com
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Sometimes congruency is not the way to go.
Curiosity is. Bar posters that grab you a few milliseconds before you order.
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Jim Beam.
"Whiskeys" with an "s". A headline designed to start bar conversations.
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VESPA — the joy of the journey.
Three ads. Three genders. The third is marketing people. CD: Amy Heller.
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Guerrilla for the Italians to spread in America.
Good installations share locations. Try it first person — then own it. CD: Amy Heller.
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HEDONISM II Adult Resort.


The only resort where "no rules" is the rule. Sold out every season. Waiting list included. No, I can't put you on it.
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Party brands don't need congruent strategy.
They need attention. Taste curiosity follows.
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Sometimes the product is the headline.
Print built on pure desire. Ask me for the full story.
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Radio for kids. Belgrade era.
Praise, laughs — the works. Did it ever air? Let me know.
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A greetings card for Banini. Belgrade era.
Product inside the message. Simple ideas travel far.
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My voicemail has magical properties.
It birthed an agency website. Idea + AI + a spare creative director. Want more? dusan.rula@gmail.com
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dusanrula
tonicm01
Hello there. I am Dusan Rula.
Thank you for visiting.
New hairstyle, only on LinkedIn — logo, upper left. Business: dusan.rula@gmail.com · +1 (646) 926-3695 · +381 62 101 1314 (Viber)
Enjoy thinking about the good stuff.